- Features
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To run a profitable eCommerce business in 2025, it’s not just about selling to customers once. Merchants are entering the subscription economy to stabilize cash flows through recurring revenue and customer loyalty, as well as long-term profitability. However, this is where apps for Shopify subscriptions come in.
Setting up subscription boxes, recurring billing, or “subscribe and save” options for existing Shopify stores allows occasional customers to become recurring subscribers. If you can couple this model with a loyalty app or rewards program app, customer loyalty grows even more – they feel valued and are less likely to unsubscribe.
The Shopify subscription business model can be applied to any category of products, including beauty products, pet supplies, and food & beverages, as well as digital goods, and is designed to scale smarter. Below, we outline the 6 best Shopify subscription apps in 2025 to help you reduce churn, increase retention, and unlock sustainable growth.
Why would you consider using Shopify Subscription Apps in 2025?
The same reason you have in 2020, 2021, 2022, 2023 and 2024. Before we go into what the best apps are, let’s assess why subscriptions matter:
- Predictable, recurring revenue – providing financial security because of repeat purchases.
- Customer retention strategies – allowing for good, long-term relationships with subscribers who continue to come back month after month.
- Increased average order value (AOV) – subscriptions allow you to bundle and box additional products, increasing the total size of your cart sales.
- Reduced churn risk – through dunning management and intelligent cancellation flows, we may save subscribers that are at risk of forgoing.
- Scalability– managing many subscribers, billing cycles, and frequency of purchases is simple.
Subscriptions can also be paired with loyalty apps for small businesses eliminating the subscriptions. They can provide revenue, but can also help to convert “regular” consumers into advocates for a brand.
Want customer loyalty? Excessively functional & reliable?- Appstle℠ Subscriptions App is here for you
- Pricing: Free plan available, free trial
- Rating: ⭐ 4.9 (4,046)
- Developer: Appstle Inc.
Best for: Merchants need great subscription tools, but more importantly, a user-friendly interface.
Key Features:
- Easy setup directly within your Shopify admin.
- Build-a-box subscriptions, tiered discounts, custom shipping, and loyalty rewards.
- The customer portal is easy to manage and has one-click login access.
- Churn control and smart dunning tools to keep customers and subscribers.
- The merchant success team, available 24/7, will help when asked.
👉 Appstle is a complete subscription and recurring billing solution. If you have a growing store and need flexibility, advanced and premium features, and integrations to customer loyalty, Appstle could be a great fit.
2) Are you a beginner? And want simple & effective? – Seal Subscriptions App is here for you.
- Pricing: Free plan available, free trial available
- Rating: ⭐ 4.9 (1,963)
- Developer: Seal Subscriptions
Best for: Stores looking for a simple implementation with lots of automation.
Key Features:
In just a few minutes, you can implement an effective subscription service, so you can start selling subscription boxes quickly.
- Flexible prepaid or classic subscriptions with payment options.
- Easy-to-use tiered discounts, free gifts, and a loyalty programme app.
- Magic links make website access simple for customers.
- Real-time analytics, allowing you to track revenue and churn.
👉 Seal is perfect for small businesses and startups looking for predictable revenue and minimal setup complexity.
3) Looking for Enterprise-Grade Growth? – Recharge Subscriptions is here for you.
- Pricing: From $50/month, free trial available
- Rating: ⭐ 4.7 (1,823)
- Developer: Recharge
Best for: Medium to large businesses with subscription programs that are looking to scale.
Key Features:
- A unified checkout experience with no-code setup and customization.
- Bundles, dynamic subscriptions, and other high-APS programs to build AOV.
- Retention tools to handle cancellations and minimize churn while recognizing the LTV of recurred usage.
- Advanced analytics and benchmarking to track multi-product subscriptions.
- Cross-sell opportunities and incentives for customers making recurring orders.
👉 Recharge powers some of the largest Shopify brands in the world and is built for brands willing to scale.
4) Focused on Retention?- Loop Subscriptions App is here for you
- Pricing: Free plan available, free trial
- Rating: ⭐ 5.0 (490)
- Developer: Loop Solutions Inc.
Best for: Stores focused primarily on churn reduction and customer experience.
Key Features:
- Smart cancel flows that can convert churn into exchanges or pauses.
- Build-a-box and bundles for increased AOV.
- Automated workflows and recovery tools for payment reinstatement.
- Gamified customer portal which drives retention.
- Real-time insights in order to understand subscribers’ behavior.
👉 Loop is designed for brands that want their subscribers to stay longer and maximize recurring revenue.
5) Want a flexible & scalable revenue-recurring app?- Recurpay Subscriptions is the answer.
- Pricing: Free to install, free trial
- Rating: ⭐ 5.0 (395)
- Developer: Recurpay
Best for: Businesses in the F&B, health, pets, and beauty sectors.
Key Features:
- Supports Shopify, PayPal, and Stripe subscriptions.
- Pay-as-you-go, or prepaid subscriptions, to maximise customer flexibility.
- White-glove migration from other platforms like Yotpo.
- Multicurrency support for international sellers.
- All edits, skips, reschedules, or cancellations can be made directly in the customer portal.
👉 Recurpay is a new-age subscription platform with good support, so it’s ideal for brands looking to expand globally.
6) Looking for Customer Insights That Drive Subscriptions? – Zigpoll – is here for you
- Pricing: Free plan available
- Rating: ⭐ 5.0 (410)
- Developer: Argonautic Labs
Best For: Stores looking to harness the power of surveys to provide great subscription experiences.
Key Features:
- Post-purchase and checkout surveys to get more customer feedback.
- Multilingual and embeddable surveys with no coding.
- AI-driven analytics to interpret your zero-party data.
- Integrates with your Shopify dashboard and reports in real time.
- Build abandoned checkout campaigns to recapture lost sales.
👉 Zigpoll is not a subscription processor itself, but it can be an incredible retention tool when used with subscription processor apps like Appstle or Loop.
📊 Comparison Table – Best Shopify Subscription Apps (2025)
| App | Best For | Pricing | Rating |
| Appstle | Feature-rich recurring billing | Free plan | ⭐ 4.9 |
| Seal | Simple setup & automation | Free plan | ⭐ 4.9 |
| Recharge | Enterprise-grade growth | From $50/mo | ⭐ 4.7 |
| Loop | Retention & churn control | Free plan | ⭐ 5.0 |
| Recurpay | Flexible, global subscriptions | Free install | ⭐ 5.0 |
| Zigpoll | Customer insights & surveys | Free plan | ⭐ 5.0 |
Since subscription-based selling is one of the fastest-evolving trends in eCommerce, using the right subscription apps in your Shopify store can create steady revenue from recurring purchases, provide a solution to decrease churn, and enhance brand loyalty to your store.
When you couple a monthly subscription app with a loyalty app or rewards program app, your subscription-based business gains even more power by rewarding long-term subscribers and increasing retention to keep your brand top-of-mind. For the smaller merchant, there are loyalty apps for small businesses allowing you to compete against larger brands without needing large budgets.
👉 Start small by implementing one or two of the app suggestions in this guide – and combine it with the loyalty program app – and you’ll be off to a running start building a sustainable, subscription-based, customer-first business in 2025.
