In the hyper-competitive world of e-commerce, design is no longer a luxury; it’s a conversion tool. Your Shopify store has only a few seconds to impress visitors, convey brand credibility, and guide them toward purchase. That’s why optimizing your store’s layout, visuals, and user experience (UX) is critical.
Modern customers expect lightning-fast performance, mobile responsiveness, intuitive navigation, and beautifully crafted design elements. Whether you’re a new seller or scaling an existing brand, using the right Shopify store design app and integrating a loyalty app can significantly improve engagement, reduce bounce rates, and increase conversion rates. Pairing strong design with a powerful loyalty app ensures not only a seamless shopping experience but also repeat purchases and long-term customer relationships.
We’ve curated the Top 5 Shopify UX improvement tools in 2025 that will elevate your store’s aesthetics and functionality.
1. PageFly Landing Page Builder
Best for: Full control over page design
PageFly remains a go-to Shopify design enhancer for merchants who want pixel-perfect customization. It lets you build landing pages, homepages, product pages, and more with a drag-and-drop interface, no coding needed.
Top Features:
- 100+ templates optimized for mobile and desktop
- Customizable sections and layout controls
- SEO settings, lazy loading, and page speed optimization
- Integrations with Shopify apps like Klaviyo, Yotpo, and Judge.me
Pros:
✔ Drag-and-drop builder is beginner-friendly
✔ Ideal for building sales funnels and high-converting landing pages
✔ Great for mobile-first designs
Cons:
❌ Advanced features have a learning curve
❌ Can slightly slow site speed if not optimized
Pricing: Free plan available; paid plans start at $24/month
2. GemPages Page Builder & Funnel
Best for: Visual storytelling and A/B testing
GemPages is a robust Shopify UX improvement tool that focuses on visual storytelling and funnel optimization. It’s perfect for DTC brands looking to improve engagement and increase average order value (AOV).
Top Features:
- Drag-and-drop editor with full customization
- Built-in A/B testing tools
- Product bundles and upsell widgets
- Fast-loading AMP pages
Pros:
✔ Built-in performance testing
✔ Visual appeal with optimized UX elements
✔ No coding required
Cons:
❌ Integration with certain third-party apps can be tricky
❌ Premium plans can be expensive for small stores
Pricing: Free trial; paid plans start at $29/month
3. Shogun Landing Page Builder
Best for: Agencies and teams
Shogun is a powerful Shopify store design app that offers both page-building tools and headless commerce options. It’s used by brands that need collaborative features, version control, and scalability.
Top Features:
- Global content blocks for reusability
- Integrated split testing
- SEO optimization and analytics dashboard
- Headless CMS capabilities (Enterprise only)
Pros:
✔ Excellent for scaling teams
✔ High level of control over UX and design
✔ Ideal for custom product launches
Cons:
❌ More expensive than competitors
❌ Overkill for beginners
Pricing: Plans start at $39/month; Enterprise pricing on request
4. LayoutHub Easy Page Builder
Best for: Speedy store launches
If you want to improve Shopify store layout without spending weeks designing, LayoutHub is a time-saving solution. It offers pre-made layouts for homepages, FAQs, product pages, and more.
Top Features:
- Pre-built templates for every store section
- Drag-and-drop builder for customization
- Mobile-optimized design blocks
- Lightweight for faster loading speeds
Pros:
✔ Extremely beginner-friendly
✔ Saves time for quick store launches
✔ Affordable even for new merchants
Cons:
❌ Limited flexibility vs. other page builders
❌ Less suitable for complex customizations
Pricing: Free plan available; paid plans from $14.99/month
5. Quick Shop – Speed Up Conversions with Instant Product Access
Best for: Enhancing user flow and simplifying the purchase process
Quick Shop is designed to streamline the shopping experience by allowing customers to view product details and add items to their cart without needing to navigate away from the current page. With a sleek pop-up interface, users can quickly browse, select variants, and make purchases in fewer clicks, improving the Shopify store layout and overall conversion rates.
Key Features:
- Instant product view pop-ups with variant selection
- Mobile-friendly and fast-loading UI
- One-click add-to-cart functionality
- Fully customizable layout and styling
- Works seamlessly with most Shopify themes
Pros:
✔ Speeds up the shopping experience and reduces drop-offs
✔ Boosts conversion by minimizing friction
✔ Easy to install with no coding required
Cons:
❌ May require styling tweaks to match complex custom themes
❌ Not ideal for stores with highly complex product configurations
Pricing: Free plan available; paid plans start from $9.99/month
Benefits of Using Shopify Store Design Apps
Using a Shopify store design app or UX improvement tool brings several key benefits:
- Improved conversion rates: Better navigation and CTAs lead users toward purchases.
- Brand consistency: Unified design builds trust and customer recognition.
- Faster loading pages: Optimized elements improve speed and SEO.
- Higher mobile usability: Mobile-first designs ensure smooth checkout on all devices.
- Lower bounce rates: Better UX keeps visitors engaged longer.
Final Thoughts
In 2025, customer expectations for design and UX are higher than ever. Whether you’re launching a new store or refreshing an existing one, these tools make it easy to improve your Shopify store layout, drive conversions, and keep customers coming back. Incorporating loyalty apps for small businesses can further enhance retention by rewarding repeat customers.
Choose the right app based on your needs, whether it’s full customization with PageFly, fast templating with LayoutHub, or scalability with Shogun. Combining design optimization with loyalty apps for small businesses ensures you’re building both a beautiful store and a loyal customer base. Start optimizing your store design today and watch your conversions climb!
