Top 8 Best Email Marketing Apps for Shopify in 2025
If you’re running a Shopify store, you already know how important email marketing is for driving sales, nurturing customer relationships, and keeping your brand top of mind. But with so many email marketing apps available, it can be overwhelming to figure out which one will truly make a difference for your business. After all, you want an app that’s easy to use, powerful, and scalable—without the headache of complex setups or endless features you don’t need.
That’s where we come in! In this guide, we’ll walk you through the top 8 email marketing apps for Shopify in 2025, helping you find the perfect tool for your business, whether you’re just starting out or looking to level up your email marketing game. From simple automations to advanced segmentation, we’ve got something for everyone. So let’s find the email marketing app that’ll help your Shopify store thrive. Let’s dive in!
Shopify Email
by: Shopify
Rating:4.8
Reviews:886
Price from: Free to install. Additional charges may apply.
If you prefer to keep things simple and stay within the Shopify ecosystem, then Shopify Email is worth considering. This native app makes it easy to send branded emails directly from your Shopify dashboard. It’s great for basic email campaigns, like product launches, promotions, and newsletters.
Key Features:
- Effortlessly send branded emails to your subscribers directly from your Shopify admin in just a few clicks.
- Easily customize emails by editing text, buttons, images, layout, and more to make it your own.
- Personalize subject lines, preview text, and body content with customer details for a more tailored experience.
- Duplicate previous emails to maintain consistency in your content.
- Enjoy greater flexibility by scheduling emails to be sent at a specific time.
- Import customer lists directly into Shopify.
- Segment your emails to ensure your messages reach the right audience.
- Monitor performance with detailed tracking of open rates, click-through rates, products added to carts, and purchases.
- Send emails from your domain with minimal setup, especially if you’ve purchased your domain through Shopify.
Klaviyo: Email Marketing & SMS
by:Klaviyo
Rating:3.9
Reviews:1723
Price from:Free plan available. Additional charges may apply. Paid plan starts from $20/month
Klaviyo is the top ecommerce marketing platform within the Shopify ecosystem. Trusted by over 265,000 stores worldwide, Klaviyo helps businesses send personalized emails, SMS messages, signup forms, and much more. The platform is designed to grow with your business, supporting your journey from launch to building a billion-dollar brand, all without the need to switch platforms.
Key Features:
- Robust pre-built integrations
- Flexible and free account options
- Ready-made forms, templates, and automations
- Advanced personalization and targeting
- Pre-configured automation flows
- Dynamic and customizable forms
- Industry-leading segmentation
- Reporting focused on growth
- SMS capabilities
- Social media advertising tools
- In-depth insights and guidance
Omnisend: Email Marketing & SMS
by:Omnisend
Rating:4.8
Reviews:5233
Price from: Free plan available. Additional charges may apply.
Omnisend is a powerful Email and SMS marketing platform used by over 70,000 ecommerce merchants to boost sales without extra effort. With a G2 ease-of-use rating of 9.3, it simplifies marketing with customizable, mobile-friendly popups, signup forms, and landing pages. Drive conversions with personalized messages across email, SMS, and push notifications, and sync your audience for Facebook & Google ads. Omnisend integrates with Growave for extended capabilities and offers pre-built subject lines, messages, and workflows to help you launch campaigns in minutes—all within one platform
Key Features:
- Generate sales with pre-built workflows that work while you sleep
- Convert visitors into buyers using automated ecommerce workflows
- Send eye-catching newsletters
- Create beautiful, shoppable emails quickly
- Drag & drop email builder for easy customization
- Ready-to-use, mobile-friendly email templates
- Dynamic coupon codes to boost engagement
- Automatic product picker to streamline your process
- Easily resend campaigns without manual effort
- Build and grow your Email and SMS subscriber lists
- Advanced segmentation to enhance targeting
- Combine email with SMS and push notifications for more reach
- Send FREE SMS with any plan
- Global SMS support
- Use push notifications and SMS in omnichannel campaigns and workflows
- Detailed performance reports for campaigns, automation, and forms
- Personalized benchmarks to compare with industry standards
- Live store visitor activity tracking
- Breakdown of customer lifecycle stages
- Custom storefronts and single integration API (contact us before installation)
- 24/7 live chat & email support
- Dedicated customer success managers for Pro plan users with 15K+ subscribers
- On-demand Omnisend Academy training and live webinars
- Access all features on any plan
- Start with the Free plan and upgrade as your list grows
SM: Email Marketing & Pop-Ups
by: SmartrMail
Rating:4.9
Reviews:576
Price from: Free plan available, paid plan starts from $14/month and comes with a 15-day free trial.
SM: Email Marketing is the ultimate solution that combines email automation, newsletters, SMS marketing, and pop-ups to boost the performance of your Shopify store. What sets this app apart is its pre-built email series, ready to use, so you can launch your campaigns without delay. For those who enjoy creativity, customization is limitless—easily create personalized email templates that align with your brand’s unique style.
Key Features:
- Pre-Built Email Series: Get started quickly with professionally designed pre-built email series. Launch effective campaigns in no time without the need to start from scratch.
- Flexible Email Customization: Customize or create new email templates that reflect your brand’s identity. SM: Email Marketing gives you the tools to bring your creative ideas to life.
- SM Pop-Ups for Targeted Engagement: Engage visitors and convert them into loyal customers with SM pop-ups. Shopify merchants can control exactly when and where these pop-ups appear, enhancing re-targeting efforts.
- Library or Custom Pop-Ups: Choose from a variety of pop-ups in the library or design your own custom pop-ups. Tailor each detail to engage your audience effectively.
- Welcome and Cart Abandonment Emails: Create welcoming emails that set a strong foundation for your customer relationships. Use cart abandonment emails to recover lost sales, turning potential drop-offs into completed purchases.
- Segmentation for Targeted Communication: Fine-tune your communication strategy with segmentation. Send relevant, tailored messages to the right audience for higher engagement and impact.
- Expert Support & Seamless Migration: SM: Email Marketing offers expert support to guide you through every step, including migration, ensuring a smooth transition and unlocking the app’s full potential.
Automizely Email Marketing
by: Automizely & AfterShip
Rating:4.9
Reviews:4414
Price from: Free plan available. Additional charges may apply.
Automizely Email Marketing combines over 30 sales and conversion tools into one powerful platform. Whether you’re looking to generate leads, automate email marketing, or increase conversions, this app has everything you need. Seamlessly integrated with Shopify, Automizely allows you to launch your first marketing campaign within seconds. Organize your email contacts using a centralized CRM to send personalized campaigns and take advantage of many other amazing features.
Key Features:
- Sales Popup Campaigns: Drive engagement with popups designed to boost sales.
- Email Capture Popups: Easily collect email addresses to grow your subscriber list.
- Exit-Intent Popups: Prevent cart abandonment with targeted exit popups.
- Upsell Popups: Increase average order value with effective upselling.
- Cart Recovery Popups: Recover lost sales with cart recovery reminders.
- Embed Forms: Add customizable forms directly to your website to capture leads.
- Welcome Emails: Create a warm welcome for new subscribers and customers.
- Abandoned Cart Emails: Automatically send reminders to customers who leave items in their carts.
- Email Newsletters: Send engaging and informative newsletters to your email list.
- Order Follow-Up Emails: Keep customers informed with post-purchase follow-up emails.
- Coupon Management: Easily create and manage discount codes for your customers.
- Web Push Notifications: Keep customers engaged with real-time push notifications.
- Announcement Bar: Use an announcement bar to highlight important information or promotions.
- Free Shipping Bar: Motivate purchases with a customizable free shipping bar.
- Social Proof Popups: Build trust with popups displaying recent purchases or reviews.
- Sales Boost Stickers: Add eye-catching stickers to your site to boost sales.
- Countdown Timers: Create urgency with countdown timers for promotions or limited-time offers.
- Inventory Countdown: Show remaining stock levels to encourage purchases.
- Inactive Blinking Tab: Draw attention to your store with an inactive blinking tab for visitors.
- Better CRM: Manage your customer relationships effectively with an advanced CRM system.
AVA Email Marketing, SMS, Popups
by: Avada
Rating:4.9
Reviews:1404
Price from: Free plan available. Paid plan starts from $16/month. Additional charges may apply.
Avada offers an all-in-one toolkit designed to automate email marketing, helping merchants turn visitors into loyal customers while building lasting relationships. This powerful app integrates a wide range of marketing tools such as SMS, pop-ups, email marketing, push notifications, and WhatsApp, enabling merchants to engage with customers across multiple channels. Avada goes beyond basic marketing, providing features like smart mail, automation, bulk mailing, newsletter creation, SMS campaigns, sales pop-ups, audience segmentation, detailed reports, campaign tracking, spin-to-win promotions, and more.
Key Features:
- Diverse Marketing Tools: Utilize SMS, pop-ups, email marketing, push notifications, and WhatsApp to create effective omnichannel campaigns that reach your customers where they are.
- Cart Abandonment Recovery: Decrease cart abandonment by sending targeted follow-up emails and personalized messages, encouraging visitors to complete their purchases.
- Customizable Templates: Choose from over 100 email templates and access a library of 5M+ free images, ensuring your campaigns are visually stunning and on-brand.
- Shopify Notification Customization: Tailor your Shopify notification emails to maintain consistent branding and personalized communication with customers.
- Lead Capture: Collect valuable lead information, such as email addresses, to expand your subscriber list and nurture future customers.
- Advanced Segmentation: Segment your audience by contact profiles, shopping behavior, and order history, allowing you to send highly relevant and impactful messages.
- A/B Testing and Conditional Splits: Optimize your campaigns with A/B testing and advanced split conditions (Yes/No, multiple splits), ensuring you launch the most effective marketing strategies.
Pop Ups, SMS & Email Marketing
By: ONE
Rating: 4.9
Reviews: 2453
Price: Free plan available, paid plan starts at $6/month with a 10-day free trial.
ONE offers a complete transformation for your online store by integrating 18 powerful conversion and marketing strategies into one unified platform. Designed to enhance the customer experience with a personalized touch, ONE redefines the dynamics of your store. By combining essential tools like email marketing, sales triggers, advanced coupon features, newsletter popups, autoresponders, campaign tracking, cart abandonment protection, opt-in popups, and SMS marketing, ONE creates a cohesive environment tailored to your customer base.
Key Features:
- 18-in-1 Integration: ONE consolidates 18 powerful marketing and conversion tools into a single, unified platform, simplifying store management while ensuring a smooth customer experience.
- SMS Marketing: Engage your customers directly through SMS, sending personalized messages and promotions to their mobile devices, increasing both engagement and conversion rates.
- Gamification: Make shopping more fun with gamification features such as spin-to-win popups, SMS spin wheels, and wheel of fortune, turning customer interactions into an enjoyable, rewarding experience.
- Social Proof: Build trust and credibility by displaying real-time social proof, like recent purchases or customer reviews, to positively influence buying decisions.
- Email Marketing: Create engaging email marketing campaigns, including cart abandonment reminders, upsell bundles, product recommendations, A/B testing for Shopify email lists, and thank-you emails to nurture customer loyalty and drive sales.
- Cart Recovery: Recover abandoned carts with targeted retargeting campaigns via email and SMS, ensuring that potential sales are not lost.
- Unified Dashboard: Manage all your store’s marketing efforts from a single, easy-to-use dashboard, streamlining your workflow for better store optimization.
Email Templates
By: FORSBERG+two ApS
Rating: 5.0
Reviews: 649
Price: Free to install, additional charges may apply.
Email Templates are the perfect choice for designing emails with numerous customization options to fit your branding. It’s one of the top-rated apps on the Shopify App Store, highly praised by merchants. What stands out is the one-time fee, making it a cost-effective solution as all email templates are fully supported by Shopify, so you don’t have to worry about ongoing costs.
Key Features:
- 30+ Email Templates: Access a wide variety of customizable email templates for different needs.
- Post-Purchase Discounts & Upsell Recommendations: Include targeted post-purchase discounts and upsell suggestions to increase conversions.
- Email Conversion Tracking: Track the performance of your email campaigns to understand their impact and optimize future strategies.
- 1-Click Translation: Easily translate your email content with a single click to cater to a global audience.
- Multi-Currency Support: Seamlessly support multiple currencies, providing a localized experience for international customers.
Conclusion
Choosing the right email marketing app for your Shopify store is a crucial step in growing your business and nurturing relationships with your customers. Whether you’re looking for advanced automation, ease of use, or budget-friendly options, there’s an app on this list that will meet your needs.
Remember to consider your business goals, the features that matter most to you, and how much time and effort you’re willing to invest in creating compelling email campaigns. As you explore these top 8 email marketing apps, take advantage of free trials and test out different options to see which one fits your style and strategy best.
No matter which platform you choose, consistent, personalized, and engaging emails will help you connect with your customers, drive more sales, and build a loyal following for your Shopify store. So, start sending those emails and watch your business thrive in 2025!
