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Growave vs. BON Loyalty Program & Rewards: An In-Depth Comparison (2026)

BON Loyalty focuses purely on points, referrals, and VIP rewards, while Growave bundles loyalty with reviews and wishlists. See how their pricing, features, and scalability compare to find the right retention app for your Shopify store.

Growave vs BON Loyalty

Customer retention has become an important part of Shopify’s growth. As acquisition costs increase and shoppers have more brands to choose from, merchants are investing in loyalty programs, rewards, referrals, VIP tiers, and other strategies designed to encourage customers to return.

Two Shopify apps that approach this space from different angles are BON Loyalty Program & Rewards and Growave.

BON is primarily built around loyalty and rewards. Its feature set focuses on points programs, referrals, VIP tiers, memberships, rewards, customer engagement, and loyalty-related integrations.

Growave takes a broader approach. It combines loyalty and rewards with product reviews, wishlists, referrals, gift cards, store credit, memberships, and other customer engagement capabilities within one platform.

That difference is important because a merchant choosing between the two is not simply comparing two loyalty apps. They are also deciding how much of their broader retention stack they want to manage inside one platform.

This comparison looks at:

  • Pricing and plan limits
  • Loyalty and rewards
  • Referral programs
  • VIP tiers and memberships
  • Product reviews
  • Wishlists
  • Shopify POS
  • Integrations
  • Customization
  • Analytics and automation
  • App dependency
  • Scalability
  • Pros and cons
  • Which type of Shopify store does each platform fit

BON: Overview

BON Loyalty Program & Rewards is a Shopify-focused loyalty application designed primarily around customer rewards and repeat-purchase programs.

Its core functionality includes:

  • Points and rewards
  • Referral programs
  • VIP tiers
  • Memberships
  • Birthday rewards
  • Reward expiration
  • Free product rewards
  • Shopify POS rewards
  • Loyalty widgets
  • Loyalty landing pages
  • Marketing integrations
  • B2B tiers on the Growth plan

BON also supports integrations with tools and services including Klaviyo, Shopify Flow, Shopify POS, Hydrogen, and several product-review applications.

The platform’s positioning is relatively focused: merchants can build a loyalty program without needing a broad customer-retention suite.

That can be an advantage for stores primarily looking for points, referrals, VIP programs, and rewards.

However, the narrower focus also creates an important consideration: merchants looking for functionality outside loyalty may need additional applications. BON integrates with product-review apps rather than replacing them with a native review system, for example.

Growave: Overview

Growave takes a broader approach to Shopify retention.

Alongside loyalty and rewards, its platform includes:

  • Referral programs
  • VIP tiers
  • Memberships
  • Wishlists
  • Product reviews
  • Gift cards
  • Store credit
  • POS rewards
  • Affiliate programs
  • Custom loyalty programs
  • Customer engagement features

Its Shopify App Store listing describes Growave as an all-in-one retention platform, and its current plans package loyalty, wishlist, and review functionality together.

This broader feature coverage can be useful for merchants that want to reduce the number of separate applications in their retention stack.

However, broader functionality also means a merchant should evaluate whether it actually needs all of the included features. A store looking only for a straightforward loyalty program may not benefit equally from features such as product reviews, wishlists, gift cards, or store credit.

BON vs. Growave: Quick Comparison

BON Loyalty vs Growave Comparison
Feature BON Loyalty Growave
Loyalty Program
Points & Rewards
Referral Program
VIP Tiers Growth+ Growth
Memberships
B2B Loyalty Growth Plus
Product Reviews Through integrations Built-in
Wishlist Built-in
Gift Cards Rewards/gifts supported
Store Credit
Shopify POS Basic plan+
Shopify Flow
Klaviyo
Headless/Hydrogen Plus
API / SDK Plus / custom Plus
Free Plan Up to 150 orders Up to 200 orders
Starting Paid Plan $15/month $15/month
Unlimited Orders $129/month Growth Higher-tier Plus; order overages apply below
The table highlights the central difference between the two platforms.

BON focuses more tightly on loyalty.

Its plans provide points, rewards, referrals, and progressively more advanced loyalty features as merchants move up the pricing structure.

Growave covers a wider retention stack.

In addition to loyalty and referrals, merchants can manage product reviews and wishlists within the same application, while higher plans add features such as VIP tiers, store credit, gift cards, Instagram UGC, and more advanced technical capabilities.

This distinction will become particularly important when comparing pricing and total cost.

A lower-cost loyalty platform may be sufficient when loyalty is the only requirement. But when a store also needs reviews, wishlists, referrals, and other retention features, the number of additional applications required can change the overall economics.

BON Loyalty vs. Growave Pricing: Which Offers Better Value?

For merchants comparing the two, the important question is not simply which app has the lower starting price. It is how much functionality is included at each stage of growth and what the merchant will need to pay as order volume increases.

BON Loyalty Pricing Overview

BON offers a Free plan followed by Starter, Basic, Growth, and plans.

Pricing Plan Comparison
Plan Monthly Price Order Limit Key Features
Free $0/month Up to 150 orders Points, rewards, referrals, basic loyalty features
Starter $15/month Up to 300 orders Advanced rewards, Shopify POS, birthday rewards, referral features
Basic $29/month Up to 500 orders More loyalty capabilities, POS, integrations and expanded controls
Growth $129/month Unlimited orders VIP tiers, B2B loyalty, advanced analytics, product-page points, advanced integrations
Plus Custom Custom API, advanced customization, headless/Hydrogen capabilities and higher-level support

BON’s pricing progression is relatively straightforward at the lower levels.

The $15 Starter plan is aimed at smaller stores, while the $29 Basic plan increases the order allowance to 500 orders per month.

The biggest pricing jump occurs with Growth.

Moving from $29/month to $129/month removes the standard monthly order ceiling and introduces more advanced loyalty capabilities.

That can be attractive for merchants expecting significant order growth, but the difference of $100 per month between Basic and Growth is substantial.

For a store that has exceeded the Basic plan but does not yet need VIP tiers, B2B loyalty, advanced analytics, or the other Growth-level capabilities, this jump is worth considering carefully.

Growave Pricing Overview

Growave also starts with a $15/month Entry plan, but its pricing structure is based around both order volume and the breadth of retention features included in each tier.

Growave Plan Comparison
Plan Monthly Price Monthly Orders Key Features
Entry $15/month Up to 500 Loyalty, referrals, reviews, wishlist, Shopify POS, 1 integration
Growth $199/month Up to 1,500 VIP tiers, loyalty page, store credit, POS loyalty QR, account extensions, Google Shopping reviews, 3 integrations
Plus $499/month Up to 3,000 Checkout extensions, API & SDK, B2B points, custom reward actions, unlimited integrations, headless support
Unlimited $999/month Unlimited Unlimited orders, custom integrations, enterprise support, priority roadmap features, dedicated technical support

The pricing progression is considerably steeper than BON’s at the higher levels.

The jump from $15 Entry to $199 Growth represents an additional $184 per month.

Growth increases the order allowance from 500 to 1,500 while also introducing VIP tiers, store credit, additional integrations, and other advanced capabilities.

Plus moves to $499/month, while Unlimited reaches $999/month.

This structure is designed for merchants that need a broader retention platform and increasingly advanced technical or enterprise capabilities.

However, smaller merchants should evaluate whether they actually need the additional features before moving to a higher plan.

BON vs. Growave: Pricing at a Glance

Pricing Factor Comparison Table
Pricing Factor BON Loyalty Growave
Free Plan
Starting Paid Price $15/month $15/month
Starting Order Limit 300 orders 500 orders
500-Order Plan $29/month $15/month
Unlimited Orders $129/month $999/month
VIP Tiers Growth Growth
B2B Loyalty Growth Plus
Product Reviews Through integrations Included
Wishlist Included
Store Credit Growth
API / SDK Higher/Plus Plus
Headless Support Higher/Plus Plus
Enterprise Support Higher plans Unlimited

The table highlights an important difference.

At 500 monthly orders, Growave’s Entry plan is listed at $15/month, while BON’s Basic plan is $29/month.

However, the comparison changes significantly at higher volumes.

BON’s Growth plan reaches $129/month with unlimited orders, while Growave’s Unlimited plan is $999/month.

This does not mean BON is automatically cheaper overall.

Growave includes a considerably broader collection of retention features, including native reviews and wishlists, that BON does not provide as core functionality.

The more useful comparison is therefore based on the merchant’s complete requirements.

BON Loyalty vs. Growave: Loyalty, Rewards & Referral Features

Pricing shows how differently BON Loyalty and Growave package their platforms, but the feature comparison provides more context.

Both can support points, rewards, referrals, and VIP experiences. The differences become more noticeable when merchants look at what surrounds the loyalty program.

Loyalty & Rewards Comparison

Loyalty Feature Comparison
Loyalty Feature BON Loyalty Growave
Points-Based Rewards
Reward Programs
Referral Rewards
VIP Tiers Growth Growth
Custom Earning Rules
Birthday Rewards Available
Reward Expiration
Free Product Rewards Available
Loyalty Widgets
Loyalty Page
Shopify POS
B2B Loyalty Growth Plus
Loyalty Analytics Higher plans Higher plans
API / Developer Access Plus Plus

BON Loyalty

BON’s loyalty functionality is focused on giving merchants control over earning and redemption rules.

Its plans support points, rewards, referrals, birthday incentives, VIP tiers, POS loyalty, and B2B loyalty at higher levels.

This focused approach can be useful for businesses that already have separate solutions for reviews, wishlists, and other customer engagement activities.

The limitation is that merchants looking for a broader retention system may need to connect BON with additional applications.

Merchants weighing a dedicated points program can also see how a built-in loyalty and rewards system compares when it’s bundled with reviews and referrals rather than sold as a standalone app.

Growave

Growave places loyalty within a broader retention ecosystem.

Alongside points and rewards, merchants can connect loyalty with reviews, referrals, wishlists, store credit, gift cards, and other customer engagement functions.

This can create a more connected retention journey without requiring separate applications for every feature.

The trade-off is that some advanced functionality is restricted to higher plans. Merchants should therefore compare the feature requirements of their store against the specific Growave tier rather than evaluating the platform as a whole.

Referral Program Comparison

Referral Feature Comparison
Referral Feature BON Loyalty Growave
Referral Program
Referral Rewards
Custom Referral Rules
Customer Incentives
Referral Tracking
Loyalty Integration
Automated Rewards

BON integrates referrals directly into its loyalty program structure.

This makes sense for merchants who view referrals primarily as another way of earning loyalty points or rewards.

Growave also connects referrals with its wider retention platform, allowing merchants to combine referral campaigns with loyalty, reviews, and other customer engagement activities.

The difference is therefore less about whether referrals are supported and more about what merchants can connect those referral interactions to.

VIP Tiers & Customer Segmentation

VIP programs are useful for merchants that want to recognize their highest-value customers with different rewards or benefits.

VIP Feature Comparison
Feature BON Loyalty Growave
VIP Tiers Growth Growth
Tier-Based Rewards
Custom Tier Rules
VIP Benefits
Customer Segmentation Available Available
Loyalty-Based Experiences

BON introduces VIP tiers at the Growth level.

This means merchants using the lower Starter or Basic plans do not get the complete VIP functionality available at the higher tier.

Growave also places VIP tiers on its Growth plan.

For smaller stores, this creates an important pricing consideration. A merchant may have a functioning loyalty program at a lower plan but need to upgrade once VIP segmentation becomes an important part of the retention strategy.

For brands building sophisticated customer-value programs, both platforms provide a path toward VIP segmentation, but the exact plan requirements should be considered before committing to either platform.

Product Reviews: A Major Difference

Product reviews are one of the clearest differences between BON and Growave.

Growave includes product review functionality as part of its broader platform.

BON focuses on loyalty and connects with external review applications instead.

Review Feature Comparison
Review Feature BON Loyalty Growave
Product Reviews Through integrations Built-in
Review Collection Via review integrations
Photo Reviews Via integrations
Review Rewards Possible through loyalty integration
Review Display External solution
Review Management External solution

For merchants that already use a dedicated review application, BON’s integration-based approach may not be a problem.

However, a store starting from scratch may need to add another review solution.

That can mean another:

  • Subscription
  • Dashboard
  • Integration
  • Customer-data connection
  • Support relationship

Growave’s native review functionality can reduce this dependency because reviews and loyalty exist within the same platform.

The trade-off is that merchants should still evaluate whether Growave’s review functionality meets their specific requirements or whether they prefer a specialized review application.

For a look at what native review collection looks like when it’s built into the same dashboard as loyalty, see how review collection and analytics work when they aren’t a bolted-on integration.

Wishlist & Customer Engagement

Wishlist functionality is another area where the platforms differ.

Wishlist & Loyalty Feature Comparison
Feature BON Loyalty Growave
Wishlist
Wishlist Emails
Loyalty
Referrals
Reviews Integration-based Built-in
Gift Cards Reward functionality
Store Credit Not core

Growave’s wishlist functionality extends its retention capabilities beyond loyalty.

A customer can save products, return to them later, and interact with the store through wishlist-related engagement.

BON does not position wishlist management as a core feature.

Merchants using BON that want wishlist functionality may therefore need another Shopify application.

This is a recurring theme in the comparison: BON provides a more focused loyalty toolkit, while Growave covers a wider portion of the customer retention journey.

Shopify POS Comparison

Both platforms support Shopify POS, allowing loyalty programs to extend beyond online purchases.

POS Feature Comparison
POS Feature BON Loyalty Growave
Shopify POS
Loyalty at POS
Points on Purchases
Reward Redemption
Customer Loyalty Data

For merchants operating both e-commerce and physical retail locations, POS support can be important.

BON provides POS functionality within its paid plans, while Growave also supports loyalty through Shopify POS.

However, merchants with multiple physical locations or more advanced omnichannel requirements should evaluate the specific POS capabilities included in their chosen plan rather than assuming that basic POS support means every advanced workflow is included.

Integrations Comparison

Integrations determine how easily loyalty data can connect with the rest of the Shopify technology stack.

Integration & Capability Comparison
Integration / Capability BON Loyalty Growave
Shopify
Shopify POS
Shopify Flow
Klaviyo
Hydrogen Higher plan Plus
Recharge Supported Supported
Review Apps Available
API Plus Plus
Custom Integrations Higher plans Unlimited on higher plans

BON supports integrations with Shopify Flow and Klaviyo, as well as integrations with review applications.

This makes the platform suitable for merchants who want to keep their loyalty program connected to an existing marketing stack.

Growave also integrates with marketing and e-commerce tools while offering deeper technical capabilities on higher plans.

Its Plus and Unlimited plans are designed for merchants requiring more advanced integrations, API access, headless commerce capabilities, and custom technical requirements.

Customization & Loyalty Experience

A loyalty program needs to feel like part of the storefront rather than a separate third-party system.

Both platforms offer customization options for customer-facing loyalty experiences.

Customization Feature Comparison
Customization Feature BON Loyalty Growave
Loyalty Widget
Loyalty Page
Branding
Reward Display
Points Display
VIP Experience Higher plans Higher plans
Developer Controls Plus Plus

BON provides customization around loyalty widgets, pages, rewards, and points.

Its customization is primarily designed around the loyalty experience.

Growave provides similar loyalty customization but can extend that experience across other retention features such as reviews, referrals, and wishlists.

This can be useful for brands that want different customer engagement activities to feel like part of the same storefront experience.

Analytics & Automation

Analytics become more important as a loyalty program grows.

Merchants need to understand which customers are engaging with rewards, how referral campaigns are performing, and whether VIP programs are generating meaningful customer activity.

Analytics & Automation Feature Comparison
Analytics / Automation Feature BON Loyalty Growave
Loyalty Analytics Higher plans Higher plans
Customer Insights
Referral Tracking
VIP Analytics Growth Higher plans
Automated Rewards
Marketing Integrations
Shopify Flow

BON’s analytics capabilities become more advanced at higher plan levels.

Growave also provides analytics and customer engagement capabilities, but the broader platform allows merchants to evaluate loyalty alongside other retention activities.

For example, a merchant can consider loyalty activity together with review participation or wishlist engagement rather than looking at loyalty metrics in isolation.

BON Loyalty vs. Growave: Pros, Cons & Overall Comparison

BON Loyalty Pros & Cons

Pros

Focused loyalty functionality: BON is designed specifically around loyalty and rewards. Merchants can build points programs, referrals, VIP tiers, memberships, birthday rewards, and other loyalty mechanics without adopting a broader retention suite.

Accessible entry pricing: BON starts at $15/month for the Starter plan, while the Basic plan is $29/month. This gives smaller merchants a relatively accessible path to building a loyalty program.

Unlimited orders on Growth: The Growth plan is priced at $129/month and supports unlimited orders, while also adding features such as VIP tiers, B2B loyalty, advanced analytics, and additional loyalty capabilities.

Strong loyalty integrations: BON connects with tools such as Shopify Flow and Klaviyo and can integrate with other applications, including review platforms.

This allows merchants to build a larger technology stack around the loyalty program.

Cons

Broader retention features may require additional apps: BON’s focus is loyalty rather than an all-in-one retention suite. Merchants that also need native product reviews, wishlists, or other customer engagement features may need additional applications or integrations.

Significant jump to Growth: The difference between the $29/month Basic plan and $129/month Growth plan is substantial. Merchants that outgrow Basic may need to absorb a considerable increase in monthly software costs to access advanced functionality.

Advanced capabilities are concentrated in higher plans: Features such as VIP tiers, B2B loyalty, advanced analytics, and more technical capabilities are not available across all plans. Smaller stores should therefore evaluate the specific functionality they will need before choosing a plan.

Additional tools can increase stack complexity: When loyalty is connected with separate review, wishlist, marketing, or engagement applications, merchants may end up managing multiple dashboards and integrations.

Growave Pros & Cons

Pros

Broad retention platform: Growave combines loyalty, referrals, reviews, wishlists, gift cards, store credit, memberships, and other customer engagement capabilities. This can help merchants consolidate several retention functions into one platform.

Multiple retention features at the entry level: The Entry plan starts at $15/month and includes loyalty, referrals, reviews, wishlist functionality, Shopify POS, and integration support. This gives merchants more than a basic loyalty program at the starting paid tier.

Connected customer engagement: Because multiple retention functions are available within the same ecosystem, merchants can connect activities such as loyalty and reviews instead of managing each interaction in a separate application.

Advanced options for larger merchants: Higher Growave plans introduce features such as VIP tiers, B2B points, API and SDK access, custom reward actions, headless commerce support, and enterprise-level capabilities.

Cons

Large price increases between plans: Growave’s pricing moves from $15/month Entry to $199/month Growth, then to $499/month Plus and $999/month Unlimited. For smaller businesses, the jump from Entry to Growth can be significant.

Some advanced functionality requires higher plans: Features such as VIP tiers, store credit, B2B points, advanced technical capabilities, and additional integrations are distributed across higher tiers. Merchants should therefore avoid comparing Growave based only on the Entry plan.

Broad functionality may be unnecessary for some stores: A merchant that only needs points, rewards, and referrals may not use features such as reviews, wishlists, gift cards, or store credit. In that case, paying for a broader platform may not necessarily provide better value.

Order-based pricing needs to be monitored: Because Growave’s plans are tied to order volume, rapidly growing merchants need to monitor their monthly order levels and understand how additional orders affect their software costs.

The Alternative: When Loyalty Becomes Part of a Larger Retention Stack

Choosing between two loyalty platforms solves only one part of the retention challenge.

As Shopify stores grow, merchants often discover that loyalty does not operate independently. Reviews, referrals, rewards, customer segmentation, email engagement, and other retention activities all contribute to the same customer journey.

This can create a familiar problem: app fatigue.

Platforms like Retenzy take this consolidated approach, combining loyalty, reviews, and referrals in one dashboard so merchants aren’t stitching together separate apps for each part of the retention journey.

A store may start with a loyalty app, then add a review app, a referral tool, a wishlist application, and additional integrations for marketing automation. Each tool may work well individually, but the overall stack becomes harder to manage.

Data can become distributed across different systems, teams may need to work across multiple dashboards, and merchants may have to maintain several subscriptions simply to operate a complete retention strategy.

An alternative approach is to look for a platform where the core retention functions are designed to work together rather than being assembled one application at a time.

With an integrated retention platform, loyalty, referrals, reviews, rewards, VIP programs, and customer engagement can operate within a connected ecosystem. This can make it easier to build consistent customer journeys while reducing the operational work involved in maintaining multiple separate applications.

The benefit is not simply having more features.

The more important factor is how those features work together.

For example, a merchant can connect loyalty rewards with review activity, use customer engagement data to create more relevant campaigns, and manage different retention interactions from a centralized environment.

This approach can also make pricing easier to evaluate. Instead of calculating the combined cost of several individual applications, merchants can compare the cost of one broader platform against the complete retention stack they would otherwise need.

For growing Shopify brands, this becomes increasingly relevant as the store adds more products, customers, channels, and marketing workflows.

A smaller store may be comfortable managing separate tools. But as operational complexity increases, consolidating retention functionality can reduce the number of systems that teams need to monitor and maintain.

The goal is not simply to install another loyalty app.

It is to build a retention stack where loyalty, customer engagement, and repeat-purchase strategies work together without creating unnecessary software complexity.

Final Thoughts

BON Loyalty and Growave approach Shopify retention from different directions.

BON Loyalty focuses on loyalty. Its platform provides points, rewards, referrals, VIP tiers, memberships, POS functionality, and other tools designed specifically around customer loyalty.

Growave focuses on broader retention. It combines loyalty with reviews, wishlists, referrals, gift cards, store credit, memberships, and other customer engagement capabilities.

The main trade-off is therefore specialization versus consolidation.

BON can be a practical fit for merchants that primarily need a loyalty program and already have other parts of their technology stack in place.

Growave can be useful for merchants that want several retention functions managed within one ecosystem, although its higher-tier pricing becomes considerably more expensive as stores move beyond the entry level.

Neither platform should be evaluated solely by its starting price or feature count.

Merchants should consider the total cost of their retention stack, the number of applications they need, order-volume limits, plan restrictions, integrations, customization requirements, and the amount of software their team is prepared to manage.

Ultimately, the strongest retention setup is one that gives a Shopify brand the functionality it actually needs without creating unnecessary cost or operational complexity as the business grows.

Frequently Asked Questions

1. What is the main difference between BON Loyalty and Growave?

BON Loyalty is primarily a loyalty and rewards platform, while Growave combines loyalty with other retention functions such as product reviews, wishlists, referrals, gift cards, and store credit.

2. Is BON Loyalty cheaper than Growave?

At the entry level, both platforms start at $15/month.

However, their pricing structures are different. BON’s Growth plan costs $129/month with unlimited orders, while Growave’s Unlimited plan costs $999/month.

The overall value depends on how many retention features the merchant needs and whether additional applications are required.

3. Does BON Loyalty include product reviews?

BON focuses primarily on loyalty and does not provide the same native review functionality as Growave. It supports integrations with review applications.

4. Does Growave include product reviews?

Yes. Product reviews are included within Growave’s broader retention platform.

5. Does BON Loyalty offer VIP tiers?

Yes. VIP tiers are available on the Growth plan.

6. Does Growave offer VIP tiers?

Yes. Growave provides VIP functionality on higher plans, including the Growth tier.

7. Which platform supports Shopify POS?

Both BON Loyalty and Growave support Shopify POS loyalty functionality.

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At Retenzy, we believe customer retention should be simple, effective, and growth-driven. Our team is dedicated to helping brands build stronger relationships with their customers through loyalty programs, milestones, reviews, and analytics.

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